Many will have been burned by cancelled events and, as an event creator, you may have needed to reschedule an event and found yourself inundated with refund requests and unhappy ticket holders.Īllowing attendees to resell their tickets easily gives people an alternative to asking for refunds. It also gives you the flexibility to reschedule event dates if you need to, knowing that people can sell their tickets if the new dates don’t suit - and eager fans can snap up any tickets that become available rather than starting on-sale again.” Verified ticket resale gives attendees more flexibilityįlexibility has become important for attendees deciding to commit to an event date. “By giving ticket holders the option to resell their ticket safely, you can make sure it’s in the hands of someone who is able to attend on the day. Zac Leigh, CEO and co-founder of verified ticket marketplace, Tixel, explains. Plus, eager fans who missed out on the first wave of tickets get the opportunity to take their place. Allowing them to resell tickets through verified sites means they won’t lose out. Some attendees will inevitably change their minds between your sales launch and the event. Should event organizers prevent the resale of tickets?

Taking control of the event’s ticket resale options can help tackle these challenges. No-shows decrease your attendance numbers and, on the day, they can affect sales of merch, food, and more - which can be the biggest additional sources of event revenue.

With rising costs, it has become more important than ever for creators to maximise the revenue potential from every in-person event.Įven sold-out events can have empty seats. Sold-out events are what creators dream of.

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